In building a professional-themed website, the colors and images used are not the only factors to be watched over. Fonts matter, too, since typography is directly tied to the brand perception that fonts should be the primary criterion for a design process. Typefaces express varying meanings and moods, so they must conform well to the brand’s image.
Whenever you pick a font suitable for the company website, it has to look legible, user-friendly, and web-safe (compatible with all browsers and devices). That said, here are our top recommended fonts to use for your website without spending a dime.
1. Playfair Display
Playfair display has a charming, modern, and mildly feminine feature, categorized as a serif font, making it a nice font for web pages that target a dominantly female demographic.
This font varies in a range of weights from italic to bold, although it is more frequently used in a lighter weight in website titles.
2. Montserrat
Montserrat is a geometric sans serif font used on websites either as a header title or a smaller text string. Moreover, it brags a sharp and youthful design. And likewise, it is routinely used by digital and creative agencies these days.
3. Merriweather
Merriweather is a serif font. Whether that font is displayed in regular, bold, or italic position, it keeps a dainty style appropriate for brands that firmly assert their stance.
4. Bebas Neue
Bebas Neue, introduced in 2010, is a global font that large companies and startup designers have used for many projects. However, it was only available in uppercase letters during its launch.
Bebas Neue is a sans serif font that entices attention in article headers due to its slightly futuristic characteristic that gives technology brands a thumbs up.
5. Lato
If you are looking for a sans serif font that fits your corporate blog, Lato is your way to go. It is ubiquitously seen in common brands and websites nowadays due to its professional appearance.
Furthermore, it adds a more formal, timely, yet casual vibe to more serious corporate disciplines like accounting companies.
6. Roboto
Roboto is considered a neo-grotesque font not because it is distastefully created but rather due to its Gothic origins, so it looks welcoming and business-oriented. This sans serif typeface also looks simple in its geometric structure and open curves, enhancing the cleanliness and minimalism of words portrayed in any layout.
Roboto also permits letters to be standardized in their natural width, allowing a more effortless reading flow seen in humanist and serif fonts.
7. Pacifico
Patterned after the 1950s surf culture, Pacifico has a laidback format that can still amplify the essence of a luxury brand. Furthermore, this font is a special handmade brush script.
8. Exo
Evolved as an official typeface, Exo is a geometric sans serif font belonging to a big font family, so it is now a possible option for future-thinking technology and gaming industries. It uses geometric lines and a basic color scheme. Moreover, that font depicts a tidy and minimalistic aesthetic.
9. Arvo
Arvo is a geometric slab serif typeface recognized for its readability and flexibility. In addition, it comes in four different cuts – regular, italic, bold, and bold italic – and it can look vintage or trendsetting based on which cut you choose.
10. Open Sans
Wanna promote reliability and quality control as your core values? Then, open sans is an ideal option.
Open Sans is a highly recommended font for crafting ID cards from publishing to PVC ID card printing. The typeface shows how professional they really prove themselves in making trusted ID cards for anyone.
Wrap up
Whether you’d like to build a company blog, an e-commerce website, or a professional portfolio, these ten free fonts can take you and your website to newer heights.
If you need more help choosing which font suits your needs, ID Card PH can assist you. We have creative designers who know the basics of font designing. Email us at inquiry@idcard.ph or call us at (02) 7092 8694.
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