5 Back-To-School Marketing Ideas For Businesses In Manila

Back-to-school time can be a challenging season for retailers in Manila. Many parents are on limited budgets and reluctant to spend big bucks on clothing and supplies.

To get these customers in the door, it’s imperative that marketers come up with creative marketing ideas aimed at convincing them that back-to-school shopping is an investment worth making.

In this article, we’ll be looking at five creative marketing ideas for back-to-school that retailers can use to generate interest in their products and make more sales.

1. Create bundles

Bundling products together can be a fantastic way to make purchases more affordable, especially when a retailer is trying to sell items that many people are unlikely to buy on their own.

If you’re selling school supplies, then why not bundle your notebooks and pens with other items related to study? For example, maybe you could bundle your notebooks with mini dry erase boards so students can write study reminders.

Alternatively, you could create bundles of school accessories like pencil cases, compasses and backpacks.

Bundling products takes a lot of work, but if you do it right, then consumers will perceive it as a genuine value.

2. Offer customer loyalty schemes

Even though many customers are reluctant to buy back-to-school items, that doesn’t mean they have no interest in shopping at your store.

Convince them you’re worthy of your business by offering a reward scheme that encourages them to keep coming back to your store.

One popular way to do this is with a gift card scheme. When the customer buys an item, he or she receives a gift card for the same value in store credit. This way, the customer can save up the store credit for future purchases or use it as soon as they want to get something else from your store.

3. Stock up on useful freebies

Freebies, especially those that will actually be useful to customers, can be an effective way to boost interest in your store.

For instance, if you’re selling backpacks, you could offer a free pencil case to anyone who buys an item. Or if you’re selling sports equipment, you could give away a mini football with every purchase of a baseball bat.

Another way to do this is by offering discounts for specific products for a limited time period. For example, you could offer a 10% discount on all backpacks for two weeks if you can convince customers to purchase them in bulk.

4. Encourage customer referrals

You could also encourage customers to share their experiences with others by encouraging them to refer other people to your store.

For instance, a sports equipment retailer could offer a free pair of free running shoes if the customer buys any pair of shoes from their store.

5. Target frequent customers

To get the biggest bang for your buck, it’s important that you only target those consumers who are most likely to become repeat customers.

This is because these customers will be the ones most likely to purchase a product within a short period of time, which means they’ll be more likely to recommend your store to their friends and family.

For this reason, retailers should consider putting up signs in their stores that prompt people to tell others about your products.

Wrap Up

To make sure you don’t miss out on any of these back-to-school marketing ideas, check out the free resource library at ID Card PH to find out what other retailers are doing to drive customer interest.

Additionally, if you have any questions on how best to market your products this back-to-school season, feel free to send us a message.