With the holidays just around the corner, it’s time to start getting prepared for the busy season. With tons of things on your plate this year, we’ve put together a list of five printed marketing materials you need for the 2022 holidays.
1. Cards
We are not just talking about greeting cards here, oh no. We are talking about different cards you can use to bring your brand in front of your customers. Don’t go to an event or conference without having cards on hand.
Each of these printed marketing tools will only take you a couple of minutes to print, and it’s a great way to bring your brand in front of new customers. Don’t forget, people like to keep business cards as a reminder that they still need to contact you, and when they do end up making that call or meeting with you, they’ll remember how nice it was receiving your business card.
2. Coffee Table Books
Looking for a corporate Christmas gift for your customers or new clients? Nothing beats a personalized coffee table book. Craft an eye-candy book with your company’s best photographs and customers’ testimonials or you can create an eBook as well. We’re sure they’ll appreciate receiving such a unique gift made with care and dedication.
3. Brochures and Leaflets
You can never have enough brochures! These printed marketing tools are a great way of reaching new clients online and offline. No need to print thousands of leaflets because it’ll be hard to carry and store them.
Instead, print a few and hand them out at trade shows and events. Don’t stop there, you can also use brochures to give away as gifts.
4. Catalogs
Everyone loves to receive a catalog but only a few actually read it from cover to cover. Consider giving your customers and clients an online catalog with easy-to-find products.
Catalogs tend to be long and frustrating, so ensure the navigation is user-friendly. You can also give them a printed catalog but make sure it’s in a size that’s easy to carry around. Don’t forget, you can always add other printed marketing tools in your catalog like brochures as well.
5. Calendars
Year-end is fast approaching, and your customers are probably looking for a calendar to help them navigate the weeks. Of course, they could always request one from you, or you can give them one as a gift.
The holiday season is when your customers and clients can rest easy and get to know you better. You have to make sure you are there when they need you!
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