Business Card: Single Vs. Double Sided Card

Aside from the various sizes and shapes of business cards, you can also choose from either a single-sided or double-sided card. Do you believe that business cards can influence your business? That is why many companies and entrepreneurs prefer business cards with single or double sides.

Here are some factors that can help in making a good choice between single-sided and double-sided business cards.

Industry

How much information will you provide on the card? The information about your company or business is one factor to consider. Obviously, if you have more information to offer, it is better to choose the double-sided cards. Some information necessary on business cards are the company’s name, email, phone number, company details, and website. If you need to add a brochure for your services or products, a double-sided business card is the best option. Always select the business card suitable for your company.

Purpose

The main purpose of business cards is to promote business. Aside from short and concise information, you can also add a personalized message at the back of the card. Single-sided cards also serve the purpose of calling cards that you can give to anyone that you meet. But if your purpose is to advertise your business, use double-sided cards.

Importance

You can hand out single-sided business cards to the general business community. Give the double-sided cards to more serious prospects. As an example, give the double-sided cards to the managers or CEO and the single-sided cards to the employees. But make sure to give your best shot to anyone you meet.

Storage

Another thing to consider in choosing a business card is the storage or how the people would keep the card. Some people would want to scan and save the images of the cards on their phones or laptop. In this case, the best option is single-sided business cards.

Cost

The single-sided card is more cost-effective because you will only pay for the printing on one side. The charges increase for printing a double-sided card not only for the ink but also for the additional work involved. As you give more information, more space is needed, and the higher the cost.

Takeaway

With the discussions above, it is apparent that both types of business cards have their own purpose to use them. It depends on the individual or company which business card will help them promote and market their brand. Consider all the points mentioned above to come up with the right decision.