Iconic Brands in the Fashion Industry: Designing Iconic Brands to Gain Attention 

Ever wonder how therapeutic color matching is, especially when it comes to your outfit? One of the things that we look forward to on a busy day is choosing our outfits. Why so? Most people say that your aura is outstanding and influential when you know how to go along with your outfit. I believe so too—truly, the fashion industry has changed the way we present ourselves! Together with ID Card Philippines, let us look at how designing iconic brands encourages public attention.

Everyone is familiar with Uniqlo. If you aren’t, Uniqlo is a clothing designer, manufacturer, and retailer. They are known for their basics since they usually sell neutral-colored clothes. They are famous for their shirts, pants, and jackets. For this reason, Uniqlo is considered an iconic brand, especially here in the Philippines. In designing, it is important to incorporate your branding and brand philosophy.

In Uniqlo’s case, their brand philosophy which is “Made for All,” positions their brand to transcend age, gender, ethnicity, and other ways that describe people. Along with that, their branding aims to be a clothing brand that produces universal and simplistic wear, contrary to its name, “Uniqlo.” Branding in the fashion industry means designing apparel and designing how you could get your target market into trying what you offer.

If you have been into any Uniqlo store, you would hear the staff say “Welcome to Uniqlo!” every time someone enters the store. The catchphrase is one way Uniqlo attracts customers: by promoting a friendly atmosphere. In addition, they establish an inclusive culture. Customers can also feel the initiative in their branding in their clothing lines. Branding inclusive culture is evident because of its simple yet elegant design. Along with that, their clothing line names are innovative, such as HeatTech, LifeWear, and AIRism.

In addition to their simplistic nature, you could also observe professionalism among their staff by always wearing their respective employee IDs. ID Card Philippines offers PVC ID Card printing, Company ID Card printing, and Employee ID Card printing. Personally, this is a plus for Uniqlo since they establish a professional and personal relationship with their customers. A great way to market your brand and gather more customers!

Aside from Uniqlo, all of us must be genuinely familiar with Zara. Right, who doesn’t? In our minds, Zara is like the luxury brand that we could run to when we want to look stunning on a budget. For a brand as successful as Zara, there must be around 300 designers working on their clothing lines. All of them share the same goal: to design apparel that makes Zara different. As mentioned above, designing isn’t just about apparel. It’s also about how to gain your market’s attention. In Zara’s case, they have started to punch into the e-commerce trend.

To encourage more people to look into Zara, Zara has utilized the power of Instagram influencers. Since Zara is known to mimic trends from the runaway, they started to transition into e-commerce since runaways are shows that only act as places of inspiration. As we all know, Instagram is a social media platform wherein users get to post creative shots, photos, or images. It has innovated into an influential platform due to its added features such as IG stories, IG TVs, and whatnot. According to Zara, if an influencer chooses to dress a certain way and feature it on their Instagram feed, the trend will likely take off and increase the audience’s curiosity.

With this, Zara and the other iconic clothing brands keep tabs on research and watch which trend would most likely stick on social media. Zara adjusted to this by hiring designers that can give their personal views on what works for each age group. As a result, they always have a specific consumer in mind. And all their upcoming designs will be based on this. Understandably, brands are now jumping in on e-commerce due to the pandemic, and the fashion industry has a high chance to fluctuate. The reason is that when shoppers see more of your designs online, you allow them to view your products without the hassle of going out and risking their health. This design process is a plus if you ask me!

Steering away from the casual, elegant, and universal side of apparel, everyone knows Nike’s great clothing brand. Especially in this generation, streetwear and sportswear are a hit! However, Nike is genuinely distinguishable for its brand logo, the iconic “check” mark. Even though it may seem simple, the way they designed the logo and associated it with their big idea, “Just Do It!” made an impression that everyone is capable of greatness when you accept the risks and do it. Along with that, their logo is always attached to their clothing, whether it be the muscle tees, shoes, shorts, making you feel that greatness is always with you.

The durability of their products is a bonus. Durability contributes a lot to the amount of attention since many people could attest to how trustworthy Nike is. Also, if you would notice, they started to incorporate neon colors onto their products, which makes this brand more appealing! Neon clothes are amazingly popular right now, and I have to say, it is very innovative and smart to pattern your clothes with these colors!

For ID Card Philippines, design matters a lot in gaining the attention of your customers. Your products have to be appealing enough for them to try it out, and not only that but there are also other contributing factors to attract them successfully. You also have to consider how you could incorporate your brand philosophy and advocacy to your big idea and tagline, research the trends and how you would keep up to it, and know other platforms in which you could connect with your customers. Especially in the fashion industry, a highly competitive industry, you will need to exhaust all means possible to get attention and stay in the spotlight.