Quick-Fix Checklist for Your Branding

The business industry encounters numerous issues from time to time. Of course, it happens because of the changing trends, legal issues, etc. But, just like problem-solving back in elementary school, there is always a step-by-step process on how you could come up with the most fitting solution. For example, when your business suffers from branding issues, the general solution would be to rebrand and formulate new strategic goals to retain your business’s life. So, come along with ID Card Philippines as we discuss some quick-fix solutions to maintain your branding.

As a business leader, you should know how to manage your brand as if it owns your heart. Yes, you heard it right. You should treat your brand as if it is your heart—as if it holds you. The reason is that your business deserves your genuine commitment for it to survive despite different crises. You have to form a relationship with your brand to protect its reputation, advocacies and continue its responsibility to society.

Simply put, your business’ branding is how you give meaning to your brand through your products or services. So, for example, when you hear ID Card Philippines, you may project it as a brand that offers ID card services. These services vary from PVC ID Card printing, Company ID printing, or Employee ID printing. Because ID Card Philippines gives meaning to its brand by saving us from the hassle of authenticity issues, offering ID printing services would serve as a person’s access to a certain place or location. Therefore, it proves that your branding is your reputation—and, if I may emphasize, it is always a critical business aspect to think about!

When your business is going through some dilemmas that might affect your branding, you should put on your quick-fix checklist to take accountability. It may seem easy to do since, in some instances, taking responsibility may be done through public apologies or acknowledging your shortcomings. However, in heavier situations, taking accountability starts with owning up to your brand’s lapses and offering the necessary services to those people affected. If your business knows how to take accountability in today’s society, the higher the chances that more people will look up to your brand and patronize it.

Aside from taking accountability, your quick-fix checklist should include a thorough visit to your brand’s advocacies. Take a moment to understand the situation, and if it proves that your brand committed an honest mistake, go back to your advocacies and think of ways to re-align with these. If the situation is out of your control, it is also safe to go back to your advocacies and form new business goals that align with these. Your vision and mission align with what you advocate for, which is why revisiting these would give you a fresh start. However, if the situation pushes your brand advocacies to change, you are always free to do so.

You may also consider offering customer benefits in your checklist if you wish to soothe the situation through your products and/or services. This promo is a quick fix, especially in delayed customer assistance, incomplete orders, unforeseen circumstances in physical stores, etc. Customer benefits may be in the form of discounts, freebies, coupons, or necessary services if there are any forms of injury that the customer suffered. Through this manner, the less likely it is that your customers would give your brand bad feedback. Most importantly, your branding would not suffer too much.

A business should be bound to make a profit and make an impact on society. This statement should most significantly apply to your internal operations. Most of the time, your employees also deal with your branding issues since they automatically took the oath of representing the business when they applied and got accepted. With this, you should also consider adding more employee benefits to your checklist because your employees carry your brand. If they are treated differently in your business (and by differently, we meant a good type of different), they are most likely the people to help maintain your branding as well. Take, for example, when a curious applicant considers applying in your business, the first immediate people they could run into are your employees. They may ask questions regarding your operations, financial standing, and the like. When your employees know how much they are being taken good care of, they will most likely be the source of your good feedback; hence, your branding is good in the eyes of society.

Of course, employees would not be here without the boss. Yes, we’re now talking about YOU, the foundation, and how we associate it to politics, the standard-bearer. Your brand’s quick-fix branding checklist should also include establishing the owners’ media equity. Out of all the business or company members, the very person that the public would most likely want to hear from is you. This may be in the form of releasing a statement, public apology or being a content creator if the situation calls for promotion to establish branding. For example, Nina Ellaine Dizon-Cabrera, the current CEO of Colourette Cosmetics, established her social media presence by being an influencer and a content creator, bringing more reputation to her brand. Colourette Cosmetics is now one of the top local makeup brands in the Philippines, and its branding promotes inclusivity—which Miss. Nina is also known to be an advocate.

One thing you should not forget to put on your checklist is to create a plan. Prepare a call to action. Ask yourself, how and where do we go from here? How will my brand grow from this experience? What strategic goals should I keep in mind to keep my business going? Remember, the things mentioned above are purely situational. The solution to implementing depends on you and how much you act on it effectively. Even businesses with huge marketing budgets should never forget to create a plan, so it is best to prepare for further unforeseen damages to achieve a competitive advantage.