Three Earth Tone Color Palettes For Health Brands [With Hex Codes]

When designing a business card, you might be limited by your color palette. But with these ten earth-tone color palettes, you’ll have the best of both worlds: earth tones will help set you apart from the competition while offering cohesion.

Majority of health brands, particularly those in the natural products industry, have taken on a green initiative. Today’s corporate culture is trending toward earthy hues and complementary colors that are soothing and therapeutic.

1. Swirlin’ Caffeine

Need something that is warm and inviting? Then Swirlin’ Caffeine is your pal. Ideal for skin care, food and beverage, and wellness brands looking to leave a lasting impression.

HEX Codes: 

• Sienna – #A17544
• Saddle Brown – #74431D
• Dark Olive Green – #2C1B14
• Light Gray – #D1D1CC
• Slate Gray – #758C83

2. A Shot of Espresso

Need a shot of energy? Look no further than A Shot of Espresso, a palette that’s as reliable as your morning coffee. This color palette perfectly suits those looking for a flavor of energy that’s crisp, clean and inviting.

HEX Codes: 

• Tan – #CC967B
• Brown – #AC372B
• Dark Olive Green – #845A4B
• Dark Olive Green – #407F3D
• Black – #2B241D

3. Leafy 

Need something that is captivating? Then Leafy is your edge. This earth tone palette adds flair and is great for a brand that wants to symbolize organic materials. The palette includes green hues, which are captivating, light and airy.

HEX Codes: 

• Sienna – #8A6822
• Golden Rod. – #D5B740
• Dark Olive Green – #7F664A
• Beige – #E9E7CE
• Dark Khaki – #ABB26D

Which Colors Are Considered Earth Tones?

Earth tones are colors derived from the colors of the earth or nature. The most popular ones are yellow (sage, lemon), browns (sepia, pecan), and orange (cinnamon), although there are many others such as violet and blue-green. 

When you look at a sunset or a patch of grass in the morning, you can see these colors very easily. We can call any color that is derived from these colors “earthy.” Other bright earth color palettes include Spring Fling, Garden Party and Tropical Breeze. 

Keep in mind that health brands tend to be a bit more muted, whereas the brands for other industries tend to have brighter palettes.

Wrapping Up

For more accurate color guidance, the ID Card PH team works along with clients to develop their brand’s identity and establish different color schemes.

We also recommend using the Hex Color Chart to choose colors. For example, if a client likes the #555040 color palette of Spring Fling, we could use that color as a base and incorporate other colors such as #3B7018, #A8383E and #A86F45, depending on what industry they are in. When creating a business card, ensure your design elements work together.