What To Watch For When Redesigning Your Lanyard?

Just as how much a company values its employees and staff, a company can also tell how much it values its customers by the amount of detail given to the design of its lanyards. 

Lanyard production is a crucial factor in designing any company’s identity, especially when trying to portray itself as a trustworthy, high-quality provider. Hence, a single mistake in the lanyard designing process can set the company back in terms of its reputation.

To avoid that, it is helpful to know the top things to look out for when redesigning your lanyard.

1. Match your lanyard with the season and event

Factual: According to the statistics, over 80% of conference attendees, including exhibitors and speakers, wear a lanyard during their event. It increases your brand’s visibility and minimizes possible oversight of your name tag.

In addition, your lanyard can also be used as a key tool for your event promotions, such as handing out pamphlets, giving out tickets, and/or registering visitors.

To ensure that your lanyard makes a positive impression on your clients, always make it a point to choose something that will complement the color theme of your event.

For instance, you can choose spring colors such as blue or red if you will hold your event during summer or autumn. However, if you are hosting an event during winter, the best color to go for is green.

2. Opt for the right lanyard length

For company lanyards, the standard size is about 19 inches, but that can expand up to 25 inches for more flexibility.

Most companies prefer to have their logo in the middle of their lanyard. However, it is also vital to ensure they will not have any problems wearing it. Make sure that your lanyard is long enough to hold both your name tag and ID and other necessary cards you might need while at the event.

3. Go for quality print. 

Whether it’s a black-and-white or a colorful lanyard, the quality of the print is essential.

Suppliers that use regular laser printers for printing lanyards will experience unevenness and may fade over time. While you can always go for digital printing, it isn’t a recommended option as even the best electronic printers have their limitations in terms of color resolution and brightness.

If possible, use a heat press for the best results. It maximizes the colorpop of your design by ensuring that all your images and text will be smudge-free.

It is also important to make sure that your supplier uses non-toxic ink for printing. This ensures that you will have no problems when washing your lanyard or using it for an extended period of time. Most suppliers also incorporate watermarks in their lanyards, so you can easily spot an imitation from a mile away.

ID Card PH is the leading lanyard manufacturer and supplier in the Philippines. Contact us today to learn more about our services and how we can help your company grow!